Over a 3-year contract with AT&T, I was involved with many B2C projects for their website and mobile app. Below is a listing of some of the top projects.
Online registration
While at AT&T I worked on several registration projects where we were improving, streamlining, and adding functionality where needed to the registration process. We also made registration responsive to better work on phones and tablets.
Login redesign
I worked on several login projects at AT&T. I also worked on 3rd party login projects as well, incorporating the AT&T login experience on sites like A&E and HBO. This was necessary after AT&T acquired DIRECTV.
Forgot flows
I worked on several projects enhancing and improving the forgot password/forgot ID flows at AT&T. I also mentored a junior designer who did the design work making these flows responsive to work better on all screen sizes.
Merge multiple online accounts
Designed the user flow and pages allowing AT&T users to merge AT&T Access IDs with multiple accounts attached. This flow included the ability to link several existing accounts to a single AT&T Access ID.
—————————
Research & Testing
– Utilized a mix of research types for the various projects including studying the website analytics, performing competitive analysis, surveys, and user interviews.
– All of the major efforts included the use of user testing to identify usability/findability problems.
Design
– Transformed the registration and forgot flows to be responsive and work on all screen sizes.
– Migrated the registration changes to the AT&T mobile app.