Problem
Macy’s intranet was actually five separate divisional intranets which was causing confusion and duplication of data. Having one company-wide intranet would save substantial capital and better organize the enterprise.
Strategy/Approach
– I needed to understand the content of the existing intranets, and how the associates navigate and use them.
Research
– I audited and inventoried the five divisional intranets.
– Used site traffic metrics, surveys, and task analysis to study how associates obtain information to accomplish tasks and goals.
Design
– Identified key content and created an enterprise-wide taxonomy for use with faceted search, highly targeted personalization, and push content.
– I created a highly task-focused home page that allowed quick access to common user tasks. The home page has different content based on user type (store personnel, back office personnel, etc.) The home page also handles personalized push content such as store alerts, and company-wide alerts.